Liquorice Guide
What is Nordic Salted Liquorice?
Salmiak, salt liquorice, salty imports from Finland and Iceland — a plain-English guide to the Nordic liquorice most Brits have never tried.
A misunderstood sweet
Nordic salted liquorice — often known by its Scandinavian and Finnish name, salmiak — is one of the most distinctive sweets in the world, and one of the most misunderstood outside the countries where it's beloved.
What makes it different
Unlike traditional British liquorice, which leans sweet, Nordic salted liquorice gets its signature punch from ammonium chloride, a salt that gives it a sharp, almost mineral edge alongside the deep, slightly bitter flavour of the liquorice root itself. In Finland, Sweden, Norway, and the Netherlands, it's not a novelty — it's a genuine national favourite, sold everywhere from corner shops to airport duty-free.
What it actually tastes like
The taste is bold and, admittedly, not for everyone on the first try. Fans describe it as intense, savoury, and strangely addictive once it clicks; newcomers sometimes need a second or third piece before they understand the appeal. That's part of the fun of Nordic liquorice — it rewards a bit of curiosity.
Our Nordic range
Our Premium Nordic Liquorice range is carefully selected to bring that authentic Scandinavian character to the UK — firm-chew, boldly salted pieces made in the traditional style, rather than a watered-down version aimed at softer palates.
If you've never tried proper Nordic salted liquorice before, go in with an open mind and maybe a glass of water nearby. If you already know and love it, welcome home.
Curious? Start with a small pack and work your way up — Buy 5, Get 6 free across the site.
Shop Premium Nordic Liquorice